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Get Found by AI · Season 1 · Course 6: SEO & Answer Engine Optimization · Lesson 3: The Inverted Pyramid Structure

S1E1 | Get Cited by AI Search

AI tools like ChatGPT read your page from the top down. If the answer is three scrolls down, they move on to the next source. The fix is the Inverted Pyramid: the direct answer in your first 50 words, then the nuance, the system and the proof.

What's in the episode

• AEO builds on SEO: SEO gets your pages found, AEO gets AI to quote them.
• Winner opens: "Churn rate is the percentage of subscribers who cancel within a specific time period." Loser opens: "In today's fast-paced world…"
• The 1-2-3 Punch: a question header, a two-to-three sentence answer, then a table (the lesson says tables are 28% more likely to be cited).
• In GTM OS: rewrite a real blog opening in under 50 words, compare it with the expert's version on four criteria, try again, take the quiz, then rewrite one article on your own site.

Transcript

Answer engine optimization, or AEO, means writing pages that AI tools like ChatGPT will quote, or cite, when your buyers ask. For a solo founder, that quote is your audition. AEO builds on SEO, search engine optimization, which gets your pages found in search. AEO is what gets AI to quote them. You'll also hear GEO, generative engine optimization: showing up in answers that AI writes. Schema markup is a set of hidden tags that tell AI exactly what your page is about. Each gets its own video. Lesson 3 warns that AI tools read from the top down. Bury the answer three scrolls down, and they move on to the next source. The fix is the Inverted Pyramid, from journalism: the direct answer in your first 50 words, then the nuance, the system, and the proof. The lesson's example. The winner opens: "Churn rate is the percentage of subscribers who cancel within a specific time period." The loser opens: "In today's fast-paced world." Then the 1-2-3 Punch: a question header, a two-to-three sentence answer, then a table, which the lesson says is 28% more likely to be cited. This lesson lives in GTM OS, SoloFrameHub's platform where solo founders learn go-to-market, how you find and win customers, then do it, measure it, and refine it. So you don't just read it. You do it: rewrite a real blog opening, answer first, in under 50 words. Then refine it: compare with the expert's version, check four criteria, and try again. Your best attempt is saved. A short quiz measures what stuck. Then you rewrite one existing article on your own site. Find it in Course 6, SEO and Answer Engine Optimization, Lesson 3. Try GTM OS free for seven days at SoloFrameHub.com.

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