Course 6 · Season 1
Get Found by AI: SEO & AEO for Founders
Get Found by AI is a 12-episode video series for founders on getting found by Google and cited by AI answer engines like ChatGPT. Each short episode teaches one lesson from GTM OS Course 6: SEO & Answer Engine Optimization, then shows how to practice it in GTM OS.
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Episodes
S1E1 | Get Cited by AI Search
Course 6 · Lesson 3: The Inverted Pyramid Structure
AI reads your page from the top down. Put the direct answer in your first 50 words.
Next: S1E2 | Schema Markup (coming soon)
FAQ
What is answer engine optimization (AEO)?
AEO means writing pages that AI tools like ChatGPT will quote when your buyers ask. SEO gets pages found; AEO gets AI to quote them.
Why won't AI cite my page?
Usually the answer is buried. Put the direct answer in your first 50 words (Inverted Pyramid), then nuance, system, and proof.
Does schema markup help with AI search?
JSON-LD tells machines what a page is about, who wrote it, and what questions it answers, which removes ambiguity.
What is E-E-A-T?
Experience, Expertise, Authoritativeness, Trustworthiness: a clear About page, bylines, sameAs profiles, and verifiable credentials.
How do I track ChatGPT or Perplexity citations?
Keep a fixed buyer-question list, run it on a schedule, and log whether your brand or URL appears. Track AI referrals in analytics.
Is there a free trial of GTM OS?
Yes. 7-day free trial, no credit card. Then Starter $39/month or Pro $79/month.