Start with your founder profile, then use the Today Queue, ICP Workshop, voice roleplay, pipeline, and Knowledge Vault to produce actions that carry into a sales handoff pack.
7-day free trial · no credit card · 50 courses · 502 lessons · full Spanish + Portuguese
See the Today Queue identify the constraint, a voice roleplay test the message, the real action get tracked, and the resulting evidence flow into a Sales Handoff Pack.
A roleplay score becomes a real action. Your outcome, proof, positioning, and live pipeline feed the Sales Handoff Pack, which names the gaps to close before you assign a seller an active opportunity.
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A seven-step setup, name, company, business type, goal, a short questionnaire, and your context, runs a readiness assessment and builds your personalized path before you ever touch a lesson. No blank dashboard, no guessing where to start.
Not passive reading. Every lesson embeds hands-on exercises from a 31-component library, interactive checklists, scenario builders, rewrite drills, mini-roleplays, with state that persists across sessions and devices. You don't just learn the framework; you leave with the artifact. The full 21-chapter book, Founder and Small Team GTM by Mike Sullivan, ships inside the OS as the written backbone behind the courses.
A 13-step progressive builder that spans all of Course 1. Each lesson unlocks the next section. By the end you have a complete ICP document: target market, buying committee, trigger events, disqualifiers, tier criteria, data sources, compelling event, and a curated "Valid 100" prospect list.
Pairs with the Golden Segment Calculator, a 4-point scoring matrix (Budget, Tech Alignment, Growth Signal, Influence) that mathematically identifies which segment to hit first, with color-coded Tier 1/2/3/DQ badges.
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Pick an industry, a buyer role, a DISC type, a sales method, and a difficulty, then start talking. Voice-to-voice or text, multi-turn, scored on the dimensions that decide deals: brevity, empathy, ROI focus, and detail.
Pick an industry, a DISC-typed buyer persona, and a sales methodology. Difficulty calibrates to your founder profile.
Voice-to-voice or text, multi-turn. The AI buyer objects like a real one, then scores you with specific fixes.
The post-session coach doesn't just grade delivery, it cross-references what you pitched against your own documented value prop and flags hallucinations. Claimed a feature that isn't in your ICP doc? The coach catches it. Founders stay honest about what they've actually built.
The coach isn't a chatbot. Every response is built from a structured context payload: your DISC profile, saved artifacts (ICP, positioning, playbook), assessment scores, weak-dimension mapping, current lesson, live 7-day outreach stats, full pipeline state, and semantic search across your uploaded documents.
It adapts its tone to your DISC type, references your deals by name, flags stale pipeline, and suggests the specific lesson that unblocks your next step. Yours, not generic.
"Your ICP Clarity score is 35/100, the lowest dimension in your assessment. Want to spend 20 minutes in Course 1 defining your beachhead before you touch cold email again?"
Every positioning doc, cold email, proof point, and deal outcome you build gets indexed in the Vault. When the AI runs a pre-call brief, generates a draft, or scores a roleplay, it queries that index first, retrieving your most relevant past evidence before it writes a word.
Most AI tools start fresh every session. The Vault is the mechanism that makes this one compound: draft #37 draws on what worked in draft #1, and the brief for a new healthcare prospect surfaces the proof points that landed on your last healthcare close.
"Coastal Psychiatry: no-show rate 34%→18% in 60 days. Angle: between-session work keeps patients activated."
"Lead with outcomes data, not features. Healthcare buyers must defend the spend to a medical director."
"Your strongest angle is the no-show reduction proof, lead with the Coastal number. They'll need to sell it up. Avoid feature-first."
Lead → Contacted → Meeting → Proposal → Won / Lost. Each stage advances only when the PAIN → IMPACT → DECISION diagnostic is confirmed. No more deals rotting in "Proposal Sent" because nothing checked whether pain was quantified and decision authority confirmed. Send a buyer one shareable deal page and see when they open it.
4-6 founders matched on five algorithmic dimensions, DISC diversity, deal-size clustering, industry mix, curriculum stage, pod fill ratio, with a weekly facilitator rhythm that runs on autopilot.
The AI facilitator opens with a prompt tied to the pod's curriculum stage. Members share what they're working on and what's in the way.
A mid-week engagement check surfaces a discussion question relevant to the pod's progress and celebrates wins posted since Monday.
The week wraps with a summary, explicit callouts to members who moved, and a preview of next week's theme.
Plus milestone auto-celebrations when a member completes a course, scores ≥80 on a roleplay, or closes their first deal. How pod matching works →
Earn it by completing Track 1 (Foundations), Track 3 (Sales Methodology), and averaging ≥75 on roleplay sessions. Issued on the Open Badges 3.0 standard, verifiable on LinkedIn with one click, portable across your professional profiles.
A Spanish-language version, Profesional Certificado en GTM, is also available.
GTM OS orchestrates your existing stack into one flow: Attio, Pipedrive, Notion, Hunter.io, Brevo, and WhatsApp natively, plus a Zapier connector for 9,000+ more apps. You connect your own accounts, so your data stays yours and there is no SaaS tax layered on top.
Platform AI is included with no per-message markup. Integrations are the one place you use your own credentials, on tools you already pay for.
How integrations work
Full platform, no per-message AI markup. Connect your own tools, Attio, Pipedrive, Notion, WhatsApp, Brevo, or 9,000+ apps via Zapier, at no extra cost.
Your 7-day free trial starts the moment you log in, no credit card.
The ICP Workshop is a 13-step AI-guided exercise that walks a founder through defining their Ideal Customer Profile. It includes hypothesis generation, scoring criteria, the Golden Segment Calculator, and DISC-based buyer characterization. The output is an ICP document that flows directly into the coaching context, voice roleplay personas, and execution AI flows.
The AI sales coach uses two-corpus RAG retrieval: it searches both the 502-lesson platform curriculum and your uploaded founder documents, then merges the results. The coaching context includes your ICP, deal pipeline state, assessment scores, artifact performance, and current milestone, so every response is specific to your actual situation.
You choose an industry, buyer role, DISC type, sales method, and difficulty, then practice a voice or text conversation. The session is scored, and the coach cross-checks your claims against your documented value proposition before giving specific fixes.
It is a 7-stage deal tracking system (lead → contacted → meeting → proposal → won/lost). Stage advances require the PAIN → IMPACT → DECISION diagnostic to be confirmed, not manual drag-and-drop. The Pipeline Coach monitors stages in real time, surfaces bottlenecks and stale deals, and feeds the coaching context with live deal data.
The Certified Solo GTM Practitioner credential requires completing Track 1 (Foundations, 5 courses), Track 3 (Sales Methodology, 8 courses), and a roleplay average of 75 or higher. On award, an Open Badges 3.0 assertion is issued, verifiable on LinkedIn. A Spanish-language version is also available.
GTM OS starts with a 7-day free trial (no credit card). After that it is $39/month (Starter) or $79/month (Pro), or $312/$632 per year. Platform AI is included with no per-message markup. Integrations connect the tools you already use, Attio, Pipedrive, Notion, WhatsApp, Brevo, or 9,000+ apps via Zapier, through your own accounts, so there is no SaaS tax on top.
