The complete go-to-market playbook for founders and small teams. From your first customer to repeatable revenue, written for people who never trained in sales and have to do it anyway.
21 chapters · 6 parts · 78,000 words. The written backbone of GTM OS, in English, Spanish, and Portuguese.
This is the go-to-market book for the founder who has to sell and never wanted to. It starts with why selling feels wrong, then builds, chapter by chapter, into a repeatable revenue machine you can actually forecast and eventually hand off.
It begins with the psychology of selling for people who hate it, then turns that into a system. No manipulation, no scripts you would be embarrassed to use.
From finding the right people and running discovery calls, through pricing and channel strategy, to forecasting and your first GTM hire. The full arc, in order.
Every chapter maps to GTM OS, the operating system where the playbook becomes your daily Today Queue, deal pages, scored roleplay, and an AI coach grounded in your own pipeline.
The book moves in one direction: from why acquisition feels hard, to a system you can measure, to a GTM strategy and team that scales beyond you.
Plus appendices: complete playbook examples, a framework index, and a glossary.
Read the chapters, then turn them into your daily operating system, a Today Queue of next best actions, deal pages you can share, scored DISC voice roleplay, and an AI sales coach grounded in your own pipeline and documents.
The full GTM arc, 78,000 words, in English, Spanish, and Portuguese. Plus 50 courses and 502 lessons that expand each chapter into practice.
Today Queue, deal pages, call intelligence, and BYOK outreach (Attio, Pipedrive, Brevo, Notion, Hunter). The work happens on-platform, so the data is yours.
Practice the hard conversations against 11 DISC buyer personas, scored across all four types, then earn the Certified Solo GTM Practitioner credential.
7-day free trial · no credit card · Starter $39 · Pro $79 / mo
Founder of SoloFrameHub and creator of the SoloFrame multi-vertical AI engine. Three decades building revenue engines across North America and Latin America, and the person who built GTM OS, 60-Day Founder, and the Digital Wellness Academy solo, with AI doing the work of a team.
This is the playbook he wishes someone had handed him: the founder-scale version of go-to-market, with the enterprise jargon stripped out and the parts that actually move revenue left in.
The book is the GTM playbook. When you are ready to run it, GTM OS turns it into your operating system, with a 7-day free trial.
It is the complete go-to-market playbook for founders and small teams, taking you from your first customer to repeatable revenue. Across six parts and 21 chapters it covers the psychology of selling, finding and reaching the right people, discovery calls and conversion, retention and referrals, metrics, objection handling, choosing your GTM motion, pricing and packaging, channel strategy, and scaling the machine with your first hires. 78,000 words.
The book is available as a $29 PDF in English, Spanish, and Portuguese, and it is the written backbone of GTM OS, the operating system where founders run the playbook for real. Inside GTM OS the full text expands into 50 courses and 502 lessons, with a 7-day free trial.
Founders and small teams selling a product themselves, especially technical or first-time founders who never trained in sales. It assumes no sales background and builds from the psychology of why selling feels hard up to running a forecastable revenue machine and making your first GTM hires.
GTM OS is where you run the book. The book teaches the playbook; GTM OS turns it into your daily operating system, a Today Queue of next actions, deal pages, scored DISC voice roleplay, an AI sales coach grounded in your own pipeline, and BYOK outreach. 50 courses and 502 lessons expand every chapter into practice.