Getting customers, building the product, and running go-to-market, written for founders and small teams. All three are practical, and the loop they teach is the one you can run inside the platform.
The Complete Go-to-Market Playbook for Founders and Small Teams
The go-to-market book for the founder who has to sell and never wanted to. Six parts take you from the psychology of selling and finding the right people, through discovery calls, pricing, and channel strategy, to forecasting and your first GTM hire. Available as a $29 PDF and the written backbone of GTM OS.
A Builder's Guide to Production AI
The complete 60-day roadmap for building, launching, and scaling AI-powered startups. Part I lays the technical foundations a founder actually needs; Part II is a day-by-day execution sprint from idea to go-to-market. Read it inside the 60-Day Founder academy, alongside an AI build coach and 9 artifact workshops.
The focused 15-chapter predecessor to the GTM book
The original solo-founder acquisition playbook: how to find your first customers and turn outreach into a repeatable system, with AI doing the heavy lifting. Available on Amazon Kindle. The expanded successor is Founder and Small Team GTM, above.
Every book maps to a platform where you do the work, measure the outcome, and let the AI refine around you. Start with the GTM playbook or a 7-day trial.
If you are trying to get customers, start with Founder and Small Team GTM, the complete go-to-market playbook, available as a $29 PDF and the backbone of GTM OS. If you are building an AI product from idea to launch, read 60-Day Founder: A Builder's Guide to Production AI. The Customer Acquisition Playbook is the focused, Amazon-published predecessor to the GTM book.
Founder and Small Team GTM is a $29 PDF in English, Spanish, and Portuguese, and the written backbone of GTM OS. 60-Day Founder is a $29 PDF and is included with the 60-Day Founder academy, which starts with a 7-day free trial. The Solo Founder's AI Customer Acquisition Playbook is available on Amazon Kindle.
Founder and Small Team GTM and 60-Day Founder both have full English, Spanish, and Portuguese editions. The Solo Founder's AI Customer Acquisition Playbook is in English.